Brand Identity, Website, Animation

Memory Cafe

The Memory Cafe is an Alzheimer’s Association program meant to be a community gathering for those with Alz and their caregivers. The goal was to create a visual identity system for the brand and apply it to several different mediums including a logo animation and a website prototype.

Logo

Concept

I wanted the Memory Cafe mark to use part of the Alzheimer’s Association logo to communicate the two are connected.

The circular element became the handle of the coffee mug which added a sense of professionalism and distinguished it from restaurant branding.

Animation

Website

The website prioritizes navigation and functionality while keeping consistent with the brand visually.